Age & Income: If you want to target people between the ages of 20 and 30 that make over $30k per year, this is the list, you can be as
specific as you desire. Make sure you include a range for both in your specific targeted geography to get enough records. This will not
determine if they can buy a vehicle, just basic if they are of a certain age and make a certain amount of money.
Spanish w/ Age & Income: This is the age and income criteria only targeted to Hispanic surnames.
Birthday List: You can target people with a letter that says happy birthday. You can pull a list by month and year that they were born. To run
a count you need to provide the months and years that you want to target in your specific geography.
DMV: This is from the Dept. of Motor Vehicles division for marketing purposes that allows us to target specific vehicle owners. This is good
for Manufactures that have high customer loyalty and retention.(must have 10% of a 2nd make)
Occupation: You can target people by their profession. For example: Nurses, Doctors, City Workers, etc. You can pull these professions in
your geography to ensure that you are advertising to the right folks.
Credit Score List: This is a list of people that meet a specific range in credit scores. Obviously, the higher the score, the more “able” you
are to buy a car. What we use this list for is to target those in the middle or low area to entice them to come in to purchase a car even
though their credit is not perfect. Let them know you can work with all kinds of credit situations to get them to come in. You must include in
the mailing a firm offer of credit which is backed by our lender and requires us to get approval from Equifax before signing off on the final
proof. You can not include manufacture offers like 0%, etc which could be in conflict of the lender backing our firm offer of credit.
Spanish w/Credit Score: This is the credit score info with only Hispanic surnames.
Bankruptcies (BK): These are people that have filed or discharged a bankruptcy. A lot of dealers have special finance departments that
can get these folks into a new car loan immediately after discharging their BK. The usual count that is run is 2 years back to current (today)
BK discharge in a large radius. The qty of people that file is going down because of new federal laws, but this doesn’t take away from the
success of this list. Phone numbers are NOT available on this list.
Homeowners: It is a known fact that people tend to make a lot of additional purchases after they purchase a home. You specify the age of
the purchase and geography.
Gender: Lets say you have a client that sells Jaguar’s and the primary buyer for Jag’s are men. You can target only men in a certain area or
even be more specific for an addition penny for income and another penny for age.
Ethnicity: This is a basic list of people sorted by ethnicity.
Saturation by zip code for saturation mail: All saturation mail is in walk sequence. This means that the mail is already sorted by the
postman’s walk route. It does not provide the person’s name only “resident” or “to the family at”. You can buy names where available for
an additional charge. You must mail to 91% of the zip code. Remember that you are mailing to everyone, home owners, apartment
dwellers, bad credit, no credit, crazies, and older folk. You will not know their ability to purchase.
Phones Numbers (where available): Must have a SANS # (serial account number for the do not call list) Phone Numbers are NOT
available on DMV or BK lists
PLUS, we have access to lists of:
specific as you desire. Make sure you include a range for both in your specific targeted geography to get enough records. This will not
determine if they can buy a vehicle, just basic if they are of a certain age and make a certain amount of money.
Spanish w/ Age & Income: This is the age and income criteria only targeted to Hispanic surnames.
Birthday List: You can target people with a letter that says happy birthday. You can pull a list by month and year that they were born. To run
a count you need to provide the months and years that you want to target in your specific geography.
DMV: This is from the Dept. of Motor Vehicles division for marketing purposes that allows us to target specific vehicle owners. This is good
for Manufactures that have high customer loyalty and retention.(must have 10% of a 2nd make)
Occupation: You can target people by their profession. For example: Nurses, Doctors, City Workers, etc. You can pull these professions in
your geography to ensure that you are advertising to the right folks.
Credit Score List: This is a list of people that meet a specific range in credit scores. Obviously, the higher the score, the more “able” you
are to buy a car. What we use this list for is to target those in the middle or low area to entice them to come in to purchase a car even
though their credit is not perfect. Let them know you can work with all kinds of credit situations to get them to come in. You must include in
the mailing a firm offer of credit which is backed by our lender and requires us to get approval from Equifax before signing off on the final
proof. You can not include manufacture offers like 0%, etc which could be in conflict of the lender backing our firm offer of credit.
Spanish w/Credit Score: This is the credit score info with only Hispanic surnames.
Bankruptcies (BK): These are people that have filed or discharged a bankruptcy. A lot of dealers have special finance departments that
can get these folks into a new car loan immediately after discharging their BK. The usual count that is run is 2 years back to current (today)
BK discharge in a large radius. The qty of people that file is going down because of new federal laws, but this doesn’t take away from the
success of this list. Phone numbers are NOT available on this list.
Homeowners: It is a known fact that people tend to make a lot of additional purchases after they purchase a home. You specify the age of
the purchase and geography.
Gender: Lets say you have a client that sells Jaguar’s and the primary buyer for Jag’s are men. You can target only men in a certain area or
even be more specific for an addition penny for income and another penny for age.
Ethnicity: This is a basic list of people sorted by ethnicity.
Saturation by zip code for saturation mail: All saturation mail is in walk sequence. This means that the mail is already sorted by the
postman’s walk route. It does not provide the person’s name only “resident” or “to the family at”. You can buy names where available for
an additional charge. You must mail to 91% of the zip code. Remember that you are mailing to everyone, home owners, apartment
dwellers, bad credit, no credit, crazies, and older folk. You will not know their ability to purchase.
Phones Numbers (where available): Must have a SANS # (serial account number for the do not call list) Phone Numbers are NOT
available on DMV or BK lists
PLUS, we have access to lists of:
- Homes with Children under 18
Pet owners
Charitable Givers
Magazine subscribers
Internet users
Renters
Catalog Shoppers
You name your target audience, we'll help you find them
| We Can Help You Grow YOUR Business CALL US TODAY 832-524-5756 © 2008 Platinum Advertising Group, Inc. - email: sales@platinumadvertisinggroup.com |
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